Emotion by Design: Lessons on Creativity from a Life at Nike Greg Hoffman Penguin (Cornerstone)

\'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously\' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world\'s most revered company? Why do its campaigns - from \'Just do it\' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\'Great story, amazing career, so inspirational . . . I couldn\'t put it down\' Chris Evans\'The ultimate playbook to unleash creativity in any team\' Jake Humphrey, author of High Performance\'An unforgettable account of a man and a business that never had to try to be someone else\'s idea of cool - because they had already defined it themselves\' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy\'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger\' Nir Eyal, author of Hooked\'This book made me smile in my soul\' Mary Portas\'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before\' Jonah Berger, author of Contagious Σελίδες: 304, Διαστάσεις: 13x13cm