Plain Words

\'Be short, be simple, be human.\'When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather\'s original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest\'s distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of \'commercialese\' to the murky euphemisms of politicians.In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood. Σελίδες: 320, Διαστάσεις: 12.9x12.9cm