In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service.
Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers.
To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand.
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