The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use. TO BE CLEAR is a call to arms, urging businesses to stop using the language of nonsense and start using language that has clarity and meaning. It\'s a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices. Σελίδες: 192, Έτος Έκδοσης: 0831, Διαστάσεις: 13.4x13.4cm