\'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius\' - Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott\'s distinguished career as a copywriter, creative director, and founder of some of London\'s most high-profile advertising agencies. Σελίδες: 272, Έτος Έκδοσης: 1106, Διαστάσεις: 13.1x13.1cm