Paul Hoang This is the fourth edition (2018) of Paul Hoang's bestselling textbook, covering the new IB Diploma specifications in Business Management (first exams May 2016) in a critical and holistic way. The content has been revised and updated throughout to match the new course. Full colour. Addressing the new course. Over: 225 exam-style questions. 700 key terms identified and defined. 125 examination tips. 125 Theory of Knowledge questions. 70 IB Learner Profile connections. 70 CUEGIS essays. Review questions. Exam mistakes to avoid. Case Studies. CUEGIS conceptual themes Reviews: "Can I just start off by saying that you are my idol! Your chapter on marketing in the business management textbook for IB students (3rd edition) inspired me to pursue marketing in my future studies... I would really like to thank you for putting all your effort into this book and giving us IB students a very clear and helpful book. I would not have been able to get through this BM course without your in depth explanations and up-to-date and relatable examples. This book has also helped us understand concepts easily. I really appreciate you for being an inspiration to us young students and helping us realize our dreams" "I am writing you this email with my friend...we used your book for our IB Business Management HL class. The book was our companion during our sleepless nights as it guided us through our IA and EE papers. Both of us are majoring in business in universities now and we just wanted to say that your book has tremendously helped and prepared us in our current studies. Thank you for your contributions to our academic success. We hope you continue to motivate future students with your exceptional works".